The passive voice is often used in formal types of writing because it often sounds more objective. It detaches from the doer of the action but gives emphasis on the subject. For essay writing, web content, and copywriting, however, the active voice is often used and preferred. They say that just by focusing on the doer of the action, the active voice makes the article seem more personal and engaging. You also get to save on space and shorten the sentences, thereby, improving its readability.
A common misconception is that you should use the active voice all the time and that switching to the passive voice is tantamount to a grammatical error. This is not always the case. Using both voices are essential for sentence variety and smooth flow of ideas. Here’s what you need to know about the passive and active voice.
Pros and cons of passive voice
Let’s start with the pros.
The passive voice is preferred when emphasis should be on the object rather than on the doer. In cases when the doer of the action is irrelevant or unknown, you can just switch to the passive voice and save yourself the trouble.
Of course, you shouldn’t stick to elementary style of writing and use simple sentences all the time. Compound and complex sentence structures will definitely improve clarity and coherence, as well as add variety. The passive voice can be used to emphasize the more important elements of the paragraph or the theme. You can use this style to break free from monotonous sentences.
Now for the cons.
The passive voice often makes the sentence long and wordy. In some instances, it also compromises clarity and meaning. With longer sentences, it may be more difficult for some to easily understand what you’re trying to convey.
Pros and cons of active voice
Basically, the active voice requires fewer words. It is more direct and clear since the doer of the action is established. This stylistic approach fits copywriting well. Most essay writers use the active voice to easily connect to their audience and stress main points.
Although the active voice is preferred, you should also try to vary your sentences, as much as you shouldn’t stick to just one style of writing,
Why the active voice is more effective
Using the passive voice is not a grammatical error but a style issue. The active voice is preferred because it’s clearer and, therefore, more effective when relaying messages to the reader or audience. It’s reader-friendly.
To learn more about the proper use of the active and passive voice, use sample college admission essays as guide when writing your own personal statement.

